“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein.

In the same vein, strong analytics vendors should be able to explain the complex statistical and technological terms to their clients in a simple manner. In fact, they should be able to clearly speak to the business value their analytic solutions provide. Analytics technology is a means to an end, and not an end in itself. At the end of the day, your analytics solution should be able to deliver an increase in ROI, and not merely add to your technology stack. [Read More…]