We help clients make smarter media allocation decisions which lead directly to improved ROI and sales performance
Analytic Mix is a Silicon Valley-based research and big data technology company providing near real-time TV and cross-channel attribution and media mix modeling. We help brand marketers, media buyers and planners:
- Identify the most effective and efficient media channels
- Assign accurate correlations between their media mix, sales results and brand KPIs
- Easily visualize data for more effective media buying decisions
Working with big data assets and deep industry expertise, we show you what’s working—and what’s not—with your media and channel strategy, and provide fact-based allocation and budgeting models to quickly improve ROI. And while some firms use a canned, one-size-fits-all approach, our robust statistical modeling is customized and tailored to your agency and client needs.
Media We Measure
We deliver rapid insights on advertising performance and brand KPI attribution across all channels, including TV, digital, mobile, promotions, direct mail, email, and other below-the-line activities, such as sponsorships and out-of-home.
We work with media agencies and brand clients from companies of all sizes and across all verticals, including pharmaceutical, automotive, CPG, financial services, media, technology and telecom
What Our Clients Say
“Analytic Mix has been a great partner for the past three years. They’ve consistently delivered insights that have helped us optimize our media allocations to better drive sales results. We renewed with Analytic Mix because, quite simply, nobody else can do what they do for us.”– Dan Womack, Marketing Insights, Strategy & Innovation, AFLAC