Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

  • Home
  • Solutions
    • MTA and TV Analytics
    • Budget Simulator
    • MMM and MMM Lite
    • Brand Sentiment
    • IT Consulting
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

 

 

 

  • Home
  • Solutions
    • MTA and TV Analytics
    • Budget Simulator
    • MMM and MMM Lite
    • Brand Sentiment
    • IT Consulting
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

When Attribution Modeling and MMM Talk to Each Other, ROI Happens

There are several methods to allocate marketing budget across channels. Marketers often use terms such as Media Mix Modeling (MMM), digital attribution, multi-touch attribution and cross-channel attribution, but what do these terms mean? What are these techniques used for? Are these methods complementary? In this article, we’ll take a look at how attribution modeling and MMM work, and why you need them for a true perspective of media impact on sales and KPI. [Read More…]

Categories

  • Advertising Effectiveness
  • Analytic Solutions
  • Attribution
  • Media Mix Modeling
  • Media Optimization
  • Media ROI
  • Predictive Analysis

Ready to Get Started? Contact Us!

Company Info

About Us
Work with Us
Contact

What We Do

MTA and TV Analytics
MMM & MMM Lite
Budget Simulator
Brand Sentiment
IT Consulting

Want to know more?

Contact us

Tel: 1-888-675-6290

icon tw icon li

© 2014–2023 Analytic Mix, Inc. | Privacy | Terms of Use
website design by collective discovery