Boost your strategies with our DSaaS and CaaS solutions in collaboration with CrunchTutor.com. Benefit from top university expertise in AI/ML for rapid, precise data insights and coding.
TV and cross-channel attribution modeling, going well beyond the typical analyses currently available in the market. We account for:
- Both immediate and carry-over effects of media
- Non-linear effects of TV and other media on brand KPIs
- Optimal allocation across dayparts, stations, and shows
- Synergistic effects of other media channels on brand KPIs
- Cyclical nature of product performance
Managers are empowered to develop numerous investment scenarios quickly and develop the best plausible investment scenario.
- Desktop and/ or cloud-based solution
- Ability to double-click a cell to dig deeper into the tactics
- Terminal KPI can be adjusted to EBIT, Revenue, etc.
MMM, a strategic marketing mix modeling provides a future-forward look at consumer response.
- Brand and category sales
- Competitive landscape and analytics
- Brand tracking data
- Planned and actual media spend, including below- and above-the-line
- Pricing and promotional data
MMM Lite is a software solution that applies a non-linear regression model to the data readily available such as revenue or units sold, competitive marketing inputs, macroeconomic variables, etc.
- Brand sales
- Competitive data
- Macroeconomic variables
- Marketing spend data
PharmaMMx™: Mix modeling and strategic allocation for fast Rx optimization
Brand sentiment data allows marketers to gauge what target audiences are talking about the brand.
We gather information from various social network sites, blog posts, and new sites, group them using AI-driven text analytics and extract useful information for marketers. This information can be used for several analyses, including
- Strategic marketing mix modeling
- Brand perception analysis
- Brand linkage analysis
We provide Data Science as a Service (DSaaS) and Coding as a Service (CaaS) to our clients, ensuring 24/7 service availability.
Our team specializes in developing both informative and e-commerce websites, ensuring optimal functionality across all devices. We offer a diverse range of specialized services:
- Web Application Development: Including development, testing, and ongoing maintenance.
- Data Science as a Service (DSaaS): Providing cutting-edge predictive analytics and data analysis.
- Coding as a Service (CaaS): Offering tailored coding solutions for diverse needs.
- Mobile App Development: For both Android and iOS platforms.
- Digital Marketing: Managing social media, message delivery, and enhancing your digital presence.