Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

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  • Solutions
    • MTA and TV Analytics
    • Budget Simulator
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    • B2B2C: Insurance
    • B2C: CPG
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  • Home
  • Solutions
    • MTA and TV Analytics
    • Budget Simulator
    • MMM and MMM Lite
    • Brand Sentiment
    • IT Consulting
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

See the true impact of your media buys through rigorous data science, powerful algorithms and a consultative approach which helps you improve the efficiency of your campaigns and media ROI

 

icon tv 2MTA and
TV Analytics
icon tv 2MMM &
MMM Lite
icon tv 2Budget
Simulator
icon chart 2Brand
Sentiment
icon meter 2IT
Consulting

 

screenshot: TV and cross-channel attribution

TV and cross-channel attribution modeling, going well beyond the typical analyses currently available in the market. We account for:

  • Both immediate and carry-over effects of media
  • Non-linear effects of TV and other media on brand KPIs
  • Optimal allocation across dayparts, stations, and shows
  • Synergistic effects of other media channels on brand KPIs
  • Cyclical nature of product performance

Learn more about attribution modeling


screenshot: Budget Simulator

Managers are empowered to develop numerous investment scenarios quickly and develop the best plausible investment scenario.

  • Desktop and/ or cloud-based solution
  • Ability to double-click a cell to dig deeper into the tactics
  • Terminal KPI can be adjusted to EBIT, Revenue, etc.

Learn more about attribution modeling


screenshot: Market mix modeling

MMM, a strategic marketing mix modeling provides a future-forward look at consumer response.

  • Brand and category sales
  • Competitive landscape and analytics
  • Brand tracking data
  • Planned and actual media spend, including below- and above-the-line
  • Pricing and promotional data

Learn more about strategic MMM

 

solutions-4a-small

MMM Lite is a software solution that applies a non-linear regression model to the data readily available such as revenue or units sold, competitive marketing inputs, macroeconomic variables, etc.

  • Brand sales
  • Competitive data
  • Macroeconomic variables
  • Marketing spend data

PharmaMMxâ„¢: Mix modeling and strategic allocation for fast Rx optimization


screenshot: Brand lift analysis

Brand sentiment data allows marketers to gauge what target audiences are talking about the brand.

We gather information from various social network sites, blog posts, and new sites, group them using AI-driven text analytics and extract useful information for marketers. This information can be used for several analyses, including

  • Strategic marketing mix modeling
  • Brand perception analysis
  • Brand linkage analysis

screenshot: Brand lift analysis

We provide a variety of IT consulting services to our clients. Our onshore-offshore business model allows us to provide services 24/7.

Our support team develops both informative and eCommerce websites for our clients, providing full functionality across devices. Our experts offer services in the following specialized areas:

  • Web application development services, including development, testing, and ongoing maintenance
  • Content marketing
  • Email marketing: email scraping services are available if required
  • App development: Android and iOS
  • Digital marketing: Our team will manage social media posts, message delivery, etc.

Request a Demo

Company Info

About Us
Work with Us
Contact

What We Do

MTA and TV Analytics
MMM & MMM Lite
Budget Simulator
Brand Sentiment
IT Consulting

Want to know more?

Contact us

Tel: 1-888-675-6290

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