See the true impact of your media buys through rigorous data science, powerful algorithms and a consultative approach which helps you improve the efficiency of your campaigns and media ROI
TV and cross-channel attribution modeling, going well beyond the typical analyses currently available in the market. We account for:
- Both immediate and carry-over effects of media
- Non-linear effects of TV and other media on brand KPIs
- Optimal allocation across dayparts, stations, and shows
- Synergistic effects of other media channels on brand KPIs
- Cyclical nature of product performance
Managers are empowered to develop numerous investment scenarios quickly and develop the best plausible investment scenario.
- Desktop and/ or cloud-based solution
- Ability to double-click a cell to dig deeper into the tactics
- Terminal KPI can be adjusted to EBIT, Revenue, etc.
MMM, a strategic marketing mix modeling provides a future-forward look at consumer response.
- Brand and category sales
- Competitive landscape and analytics
- Brand tracking data
- Planned and actual media spend, including below- and above-the-line
- Pricing and promotional data
MMM Lite is a software solution that applies a non-linear regression model to the data readily available such as revenue or units sold, competitive marketing inputs, macroeconomic variables, etc.
- Brand sales
- Competitive data
- Macroeconomic variables
- Marketing spend data
PharmaMMx™: Mix modeling and strategic allocation for fast Rx optimization
Brand sentiment data allows marketers to gauge what target audiences are talking about the brand.
We gather information from various social network sites, blog posts, and new sites, group them using AI-driven text analytics and extract useful information for marketers. This information can be used for several analyses, including
- Strategic marketing mix modeling
- Brand perception analysis
- Brand linkage analysis
We provide a variety of IT consulting services to our clients. Our onshore-offshore business model allows us to provide services 24/7.
Our support team develops both informative and eCommerce websites for our clients, providing full functionality across devices. Our experts offer services in the following specialized areas:
- Web application development services, including development, testing, and ongoing maintenance
- Content marketing
- Email marketing: email scraping services are available if required
- App development: Android and iOS
- Digital marketing: Our team will manage social media posts, message delivery, etc.