Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

MMM lite platform to allocate marketing dollars across channels and products on the fly

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MTA and
TV Analytics
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MMM &
MMM Lite
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Budget
Simulator
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Brand
Sentiment
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IT
Consulting

We provide consumer sentiment data, big
data-driven insights, and tools to help media agencies and brand teams make faster and smarter investment decisions

We enable our clients to substantially improve their media ROI through automated analytics and data engineering that can be customized across brands and campaigns

Solutions

Powerful insights at your fingertips

Our intuitive dashboard integrates seamlessly with big data technologies and predictive modeling algorithms to provide granular and big-picture views of your media campaigns.

 

  • Cloud-based platform for easy access from any device, anytime
  • Quickly customize, export, and automate client reports
  • Scale methodology across your entire enterprise
  • Accurately identify the performance of all channels
  • Get granular, big picture, historical, and predictive insights
  • Deploy optimized allocations to improve media ROI
  • Price match guaranteed
 

  • Get consumer sentiment data, including total chatter, positive, and negative emotions
  • Commission where your competitors are spending their marketing dollars and how they’re affecting your brand
  • Integrate longitudinal data to your MMM or predictive models
  • Do You need help in developing your product site/s or apps? We’re available for you!

Tools

The Analytic Mix Difference

We combine rigorous data science, powerful algorithms and a consultative approach to help you improve the efficacy and quality of your media buys and campaigns across all media, including TV, digital, mobile, direct, email and other below-the-line activities such as sponsorships and OOH.

Case Studies