Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

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Custom
Visualization
Pure
Data Science
Actionable
Insights

  • Home
  • Solutions
    • MTA and TV Analytics
    • Budget Simulator
    • MMM and MMM Lite
    • Brand Sentiment
    • IT Consulting
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

An easy to use dashboard and near real-time insights
help drive better media decisions and outcomes

Our scalable, intuitive visualization platform is rooted in advanced statistical algorithms and seamless big data integration, so you can make better media buying decisions and quickly connect media performance to actual sales.

 

Access, scale and customize views by client goals

  • Cloud-based platform accessible from any device and an intuitive interface lets you easily generate longitudinal and predictive insights
  • View, package, export and deliver accurate cross-channel insights to clients
  • Extend the dashboard across your entire team, reducing infrastructure costs and eliminating the need for expensive third-party software
screenshot: Access, scale and customize views by client goals

 

Highly accurate statistical algorithms reveal best channels and markets to reach target audiences

  • Easily identify the strongest or weakest performing channels across all channels to accurately measure consumer response, assign attribution and improve sales lift and impact
  • Quickly assess cross-channel campaign, channel and creative performance in near-real-time for fast course correction and improved returns
screenshot: Highly accurate statistical algorithms reveal best channels and markets to reach target audiences

 

Access a range of actionable insights, from big picture to granular or historical to predictive

  • Visualize brand and category sales data, brand KPIs, pricing and planning promotions and other insights
  • Uncover best possible allocation scenarios and validate media mix recommendations to clients
  • Reveal cross-channel attribution, even at the TV spot level, to understand short- and long-term impacts of budgeting decisions and channel and campaign performance.
screenshot: Access a range of actionable insights, from big picture to granular or historical to predictive

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Company Info

About Us
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What We Do

MTA and TV Analytics
MMM & MMM Lite
Budget Simulator
Brand Sentiment
IT Consulting

Want to know more?

Contact us

Tel: 1-888-675-6290

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