We work with media agencies and brand clients of all sizes and across all verticals, including pharmaceutical, automotive, CPG, financial services, media, technology and telecom. Here are a few of our client success stories.

Optimal Budget Allocation, Maximum Rx Volume:
A leading pharmaceutical leader finds where to spend next marketing dollars to increase portfolio level Rx volume

Learn about PharmaMMx™: Mix modeling and strategic allocation for fast Rx optimization

The Scenario
Trying to figure out which marketing channels—copay card, detailing, sample drops, speaker programs, HCP, and DTC activities—would work best to boost their prescription volume, a major pharmaceutical data provider and their leading pharmaceutical partner turned to Analytic Mix to identify…
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Same Budget, Better Results:
Fortune 200 insurance leader sees 10% revenue uptick by optimizing media allocations to drive sales results

The Scenario
Seeking to get a handle on how various drivers—macroeconomic variables, marketing efforts, sales activities, etc.—were contributing to sales, a Fortune 200 insurance leader came to Analytic Mix for key insights to uncover….
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A Bottoms-Up Approach to Double-Digit Growth:
A fresh new look at granular allocation issues quickly maximizes media ROI for leading skincare company

The Scenario
The proliferation of media channels and stiff competition in the skin care and beauty industry posed serious questions for a prominent mineral makeup company. Struggling to identify the best media allocations to launch new products without cannibalizing existing product line sales, they came to Analytic Mix to uncover an optimal media allocation strategy for a maximum ROI. …
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Must-See TV Results:
How designing a data-driven media-buying platform uncovers the true value for DRTV client

The Scenario
A DRTV agency wanted to design a data-driven TV media-buying platform that would enable them to help their clients maximize sales. They turned to Analytic Mix to…
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