Analytic Mix

Empowering Your Digital Success

  • Home
  • Solutions
    • Digital Planning
    • Budget Optimization
    • Campaign Design
    • Software Development
    • Advisory Services
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact
  • Home
  • Solutions
    • Digital Planning
    • Budget Optimization
    • Campaign Design
    • Software Development
    • Advisory Services
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

When Attribution Modeling and MMM Talk to Each Other, ROI Happens

There are several methods to allocate marketing budget across channels. Marketers often use terms such as Media Mix Modeling (MMM), digital attribution, multi-touch attribution and cross-channel attribution, but what do these terms mean? What are these techniques used for? Are these methods complementary? In this article, we’ll take a look at how attribution modeling and MMM work, and why you need them for a true perspective of media impact on sales and KPI. [Read More…]

Categories



  • Advertising Effectiveness
  • Analytic Solutions
  • Attribution
  • Media Mix Modeling
  • Media Optimization
  • Media ROI
  • Predictive Analysis

Company Info

About Us
Work with Us
Contact

What We Do

Digital Planning
Budget Optimization
Campaign Design
Software Development
Advisory Services

Want to know more?

Contact us

Tel: 1-510-662-2693

icon tw icon li

© 2014–2023 Analytic Mix, Inc. | Privacy | Terms of Use
website design by collective discovery