Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

  • Solutions
    • TV & Cross-Channel Attribution Modeling
    • Strategic Marketing Mix Modeling
    • PharmaMMx™
    • Campaign-Level Media Optimization
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
  • Tools
  • Case Studies
  • Blog
  • Contact

 

 

 

See the true impact of your media buys through rigorous data science, powerful algorithms and a consultative approach which helps you improve the efficiency of your campaigns and media ROI

 

icon tv 2TV and Cross-Channel
Attribution Modeling
icon chart 2Strategic Marketing
Mix Modeling
icon meter 2Campaign-Level
Media Optimization

 

screenshot: TV and cross-channel attribution

TV and cross-channel attribution modeling, going well beyond the typical analyses currently available in the market. We account for:

  • Both immediate and carry-over effects of media
  • Non-linear effects of TV and other media on brand KPIs
  • Optimal allocation across dayparts, stations, and shows
  • Synergistic effects of other media channels on brand KPIs
  • Cyclical nature of product performance

Learn more about attribution modeling


screenshot: Market mix modeling

Strategic marketing mix modeling, providing a future-forward look at consumer response.

We examine the historical and ongoing performances of your marketing mix to identify strengths and weaknesses and provide step-by-step optimization recommendations to quickly improve marketing ROI. We include disparate data assets such as:

  • Brand and category sales
  • Competitive landscape and analytics
  • Brand tracking data
  • Planned and actual media spend, including below- and above-the-line
  • Macroeconomic variables
  • Pricing and promotional data

Learn more about strategic MMM

 

solutions-4a-small

Optimal Budget Allocation, Maximum Rx Volume: PharmaMMx™

We examine historical and ongoing effectiveness of various marketing levers on retail prescription volume and revenue. We provide granular segment specific marketing budget recommendations, maximizing the overall brand portfolio goal, and include disparate data assets such as:

  • Physician-level granular Rx data
  • Call volume and sales rep activities
  • Sample drop volume
  • Copay card and any other coupon information
  • Speaker program
  • HCP data – digital, print, direct mail, etc.
  • DTC data – TV, digital, print, etc.

PharmaMMx™: Mix modeling and strategic allocation for fast Rx optimization


screenshot: Brand lift analysis

Campaign-level media optimization, integrating survey responses with media exposures to answer:

  • What is the optimal media mix for each campaign?
  • What’s the most efficient media to reach target audiences?
  • When is the point of diminishing return?
  • Is the creative working? If not, which brand imagery attributes need to be adjusted?

Learn more about campaign ROI

Request a Demo

Company Info

About Us
Work with Us
Contact

What We Do

TV & Cross-Channel Attribution Modeling
Strategic Marketing Mix Modeling
Campaign-Level Media Optimization

Want to know more?

Contact us

Tel: 1-888-675-6290

icon tw icon li

© 2014–2022 Analytic Mix, Inc. | Privacy | Terms of Use
website design by collective discovery