Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

  • Solutions
    • TV & Cross-Channel Attribution Modeling
    • Strategic Marketing Mix Modeling
    • PharmaMMx™
    • Campaign-Level Media Optimization
  • Industries
    • Healthcare/ Pharmaceutical
    • B2B2C: Insurance
    • B2C: CPG
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  • Case Studies
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Today’s CMOs and brand marketers rely on accurate data intelligence to uncover the effectiveness of their media mix over time, and unlock the real-time impact of allocation and performance. We do predictive analytics using data science techniques on longitudinal or transactional data to achieve the right balance of media exposure for our client partners, providing a single source of actionable insights you can trust.

We have a successful track record of working across industry verticals and increasing their ROI using our proprietary analytic solutions and technology. Working across verticals has helps us transfer analytic best practices from one industry and tailor it to solutions across other industries.

 

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Pharmaceutical Solutions

Build Rx volume through the right mix of emeging media and traditional marketing tactics. Read our case study.

industries-financial

Financial Services

Learn how we helped a Fortune 200 insurance leader boost revenue with optimized allocations to drive sales.

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CPG

See why a fresh look at granular allocation maximized media ROI for leading skincare company.

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What We Do

TV & Cross-Channel Attribution Modeling
Strategic Marketing Mix Modeling
Campaign-Level Media Optimization

Want to know more?

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Tel: 1-888-675-6290

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