We help clients make smarter media allocation decisions which lead directly to improved ROI and sales performance
Analytic Mix is a Silicon Valley-based research and big data technology company providing near real-time TV and cross-channel attribution and media mix modeling. We help brand marketers, media buyers and planners:
- Identify the most effective and efficient media channels
- Assign accurate correlations between their media mix, sales results and brand KPIs
- Easily visualize data for more effective media buying decisions
Working with big data assets and deep industry expertise, we show you what’s working—and what’s not—with your media and channel strategy, and provide fact-based allocation and budgeting models to quickly improve ROI. And while some firms use a canned, one-size-fits-all approach, our robust statistical modeling is customized and tailored to your agency and client needs.
Media We Measure
We deliver rapid insights on advertising performance and brand KPI attribution across all channels, including TV, digital, mobile, promotions, direct mail, email, and other below-the-line activities, such as sponsorships and out-of-home.
Clients
We work with media agencies and brand clients from companies of all sizes and across all verticals, including pharmaceutical, automotive, CPG, financial services, media, technology and telecom
Leadership
Haren Ghosh
Founder & CEO
Analytic Mix was founded by Haren Ghosh, a leading expert in media and marketing research. A 20-year industry veteran, Haren led media and modeling practices as Chief Research & Analytics Officer at Symphony Health Solutions, Chief Analytics Officer and General Manager of Symphony Advanced Media, and Chief Research Officer at Factor TG. Haren executed numerous analytical solutions to solve very complex marketing and media resource allocation problems. Haren has specialty in formulating predictive and actionable media strategies, and providing competitive business intelligence across industries such as Pharmaceutical – various therapeutic areas, Automotive, CPG, QSR, Retail, Beauty, Insurance, Finance, Tourism, Technology, etc.
Haren received his MBA in finance and marketing from Louisiana Tech University and completed his doctoral studies in marketing, with a focus in applied statistics and advanced econometrics, from Louisiana State University. He received an undergraduate degree in Mechanical Engineering from India. Haren also served as visiting Assistant Professor of Marketing at South Eastern Louisiana University and Advisory Board Member of MMR program at Southern Illinois University Edwardsville.
Connect with Haren on LinkedIn and Twitter.
Michael Harrison
Advisor
As strategic advisor to Analytic Mix, Michael Harrison brings extensive senior-level expertise with consumer engagement, media measurement, analytics, and business strategy and development. Currently serving as Managing Director of Winterberry Group, a leading strategic consultancy firm specializing in working with advertising and media technology organizations, Mr. Harrison has served on supplier advisory boards and presented at numerous media industry and supplier events.
