Monday, January 9, 2017
Citing high levels of success in optimizing and operationalizing their media allocations strategies, Fortune 500 insurance leader Aflac has renewed with Analytic Mix for the third year in a row. “Analytic Mix has been a great partner for the past three years,” said Dan Womack, Senior Manager, Head of Insights at Aflac. “They’ve consistently delivered insights that have helped us optimize our media allocations to better drive sales results. We renewed with Analytic Mix because, quite simply, nobody else can do what they do for us.”
Aflac (NYSE: AFL) relies on Analytic Mix’s insights to make high-level decisions about where to spend millions of media dollars annually. Analytic Mix uses a range of frameworks and algorithms to uncover Aflac’s various marketing levers across business segments and their impact on overall brand health metrics. Operationalizing this complex insight is critical for Aflac’s budget allocation decisions across on- and offline marketing channels.