
Attribution Modeling

Mix Modeling

Media Optimization
Latest News: Aflac Renews with Analytic Mix for Third Year
Insurance leader relies on AM to optimize high value media allocations and maximize brand KPI’s
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PharmaMMx: Optimize your Rx script quickly with the right media mix
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Big data insights and tools
Our tools
for smarter media buying
True cross-channel attribution to
Our solutions
reach high value audiences and maximize ROI
We enable our clients to substantially improve their media ROI through statistical analysis
and data engineering that can be customized across brands and campaigns
Our intuitive dashboard integrates seamlessly with big data technologies and predictive modeling algorithms
to provide granular and big picture views of your media campaigns.
We combine rigorous data science, powerful algorithms and a consultative approach to help you improve the efficacy and quality of your media buys and campaigns across all media, including TV, digital, mobile, direct, email and other below-the-line activities such as sponsorships and OOH.