Analytic Mix | TV and Cross-Media Attribution, Market Mix Modeling, Brand Lift Analysis

Latest News: Aflac Renews with Analytic Mix for Third Year

Insurance leader relies on AM to optimize high value media allocations and maximize brand KPI’s

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icon tv 2TV & Cross-Channel
Attribution Modeling

icon chart 2Strategic Marketing
Mix Modeling

icon meter 2Campaign-Level
Media Optimization

We provide data-driven insights and tools to help media agencies
and brand teams make faster and smarter media buying decisions

We enable our clients to substantially improve their media ROI through statistical analysis
and data engineering that can be customized across brands and campaigns

Solutions

Powerful insights at your fingertips

Our intuitive dashboard integrates seamlessly with big data technologies and predictive modeling algorithms
to provide granular and big picture views of your media campaigns.

 

  • Cloud-based platform for easy access from any device, anytime
  • Quickly customize, export and package client reports
  • Scale methodology across your entire enterprise
 

  • Accurately identify performance of all channels
  • Get granular, big picture, historical, and predictive insights
  • Deploy optimized allocations to improve media ROI

Tools

The Analytic Mix Difference

We combine rigorous data science, powerful algorithms and a consultative approach to help you improve the efficacy and quality of your media buys and campaigns across all media, including TV, digital, mobile, direct, email and other below-the-line activities such as sponsorships and OOH.

Case Studies